Ideas for profitable
communication
by Baruch ter Wal

‘Jaws’ on a spaceship

According to Hollywood legend, that was the four-word pitch used to sell the concept for the original ‘Alien’ movie.

The game plan here is to sell something new using concepts that people are already familiar with.

This is an important tactic for Kiwi firms who are trying to market a bleeding edge product. How many global customers want to take a risk on the New Zealand firm doing things in a way that nobody else is? Nobody ever got fired for hiring IBM and all that.

You can still be completely unique without using any unique words.

“We are the only point of sale software that operates on a software-as-a-service model, but also works offline” is wordy but intelligible. “POS – reinvented” is punchy but scary.