Ideas for profitable
communication
by Baruch ter Wal

Do you act like an owner?

Sometimes a design turns a client off. When this happens the design can end up getting rejected, even if it will turn the client’s customers on.

If the client who is turned off is paying for the design out of his or her own pocket, you might expect a 100% rejection rate. At LTW our experience is very different.

In fact, one of the reasons we enjoy working with business owners is precisely that they’re paying us with their own money. Owners have the strongest possible incentive to decide if what we’re suggesting will pay off. That makes for an open mind and very productive debates.

If you’re commissioning design work, ask yourself: “What would I do if it was my money?”