sales collateral and
campaigns, across
both print and
electronic media
The ICEHOUSE:
“Bums on seats is crucial to
The ICEHOUSE’s sustainability.
Lee ter Wal’s work is a critical
part of making that happen.”
Mobile Mentor:
“They know how to build brand propositions for ambitious NZ businesses.”
NZ Post:
WhereScape RED:
“Lee ter Wal are straight-up and focused. The solutions they come back with get my messages across in a creative and compelling way.”
Central North Island
Iwi Collective:
Temple:
NZ Center for
Social Innovation
Baruch ter Wal BA, MA (Hons)
Baruch is LTW’s Managing Director, and an authority on business-to-business sales and marketing. He is the architect of dozens of successful communication and branding projects. Baruch’s regular clients include some of NZ’s largest companies, as well as a host of innovative start-ups and high growth SMEs. He has an extensive background in strategic and communications consulting, having previously worked as an Associate for McKinsey & Company and as General Manager of R&D within a Carter Holt Harvey business unit.
Shaun Lee BGD
As Creative Director, Shaun is the brand guardian for LTW’s clients. He is one of New Zealand’s leading exponents of information graphics and strategic storytelling, particularly in the realm of new media. Shaun has turned his hand to award winning websites, corporate collateral and trade show presentations, as well as being printed on mojizu.com and threadless.com.
Websites we have designed
Business Growth Center
Centre for Social Innovation
Business Coaches
Conversations on Graphic Design
Leadership Organisation
Bulk water and wastewater service provider
Accounting System
Agile Data Warehousing
Sometimes the world really is your oyster
A silent alarm system
Our core beliefs
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Relationship Phases
Business relationships share many of the properties of your personal relationships. Aspiring business communicators can learn much from the techniques developed to improve disfunctional personal relationships.
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Communication Modalities
People make decisions for different reasons at different times. To maximise the impact of your message it is important to target a range of decision-making styles. This involves understanding the triggers for each style.
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Message Cognition
Text and logic are two of the last things with which an audience will engage. Our brains subconsciously make critical decisions based on a host of prior factors - and these factors are the raw materials for persuasive design.
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Values Framework
Good customer communication must be based on a genuine competitive advantage in meeting their needs. This point of difference, in turn, is grounded in your organisation's values and culture.